Quicken Loans, the Nation’s Largest Online Home Mortgage Lender, Signs Premier Sponsorship Agreement With HomePages.com
Quicken Loans, the Nation’s Largest Online Home Mortgage Lender, Signs Premier Sponsorship Agreement With HomePages.com
Quicken Loans Expands Relationship With HouseValues to Reach More Consumers and Support Direct-Lending Business
LIVONIA, MI — (MARKET WIRE) — 03/21/2006 — Quicken Loans, the nation’s largest online lender, announced today that it will partner with HouseValues Inc. (NASDAQ: SOLD) to become the premier advertising sponsor and content provider on the HomePages.com Mortgage Center. Quicken Loans is the first major lender to advertise in HouseValues’ consumer-facing Web portal in an effort to support its online lending business. Quicken Loans is already a client of HouseValues’ mortgage division, The Loan Page.
“HomePages.com is about helping home buyers and sellers nationwide find the tools and services they need for every real estate transaction,” said Ian Morris, chief executive officer of HouseValues Inc. “Quicken Loans has seen the value that we provide in terms of reaching qualified consumers, and we are excited about the opportunity to deepen our relationship with them as well as other industry-leading companies.”
“Powering the Mortgage Center on HomePages.com allows us to provide valuable home loan information and tools to consumers as they explore their housing options,” said Aaron Chestnut, director of online advertising at Quicken Loans. “Quicken Loans has simplified the mortgage process and makes it easy for consumers to understand the many mortgage options available to them. We look forward to expanding our relationship with HouseValues to discover new ways to benefit our business and our clients.”
The Mortgage Center launched on HomePages.com this month. The Quicken Loans agreement marks the expansion of HouseValues’ relationship with its lender partners to provide additional branding and business opportunities. HomePages.com currently works with other corporate sponsors and plans to create more opportunities for its lenders.
About Quicken Loans Inc.
Quicken Loans (www.quickenloans.com) is the nation’s largest online home mortgage lender and closed $16 billion in home loans in the 2005 calendar year. The Quickenloans.com website has been named a “Best of the Web” site by Forbes, Money and PC magazines. Founded in 1985, Quicken Loans employs more than 3,500 people and has been ranked in the top 15 of FORTUNE Magazine’s “100 Best Companies to Work for in America” list for three consecutive years. Computerworld magazine recently ranked the company #1 on its “100 Best Places to Work in Technology” list.
About HomePages
HomePages™ (www.homepages.com) gives consumers a complete picture of where they want to live in a way they have never seen before. This lifestyle and neighborhood-centric site combines detailed neighborhood information (community demographics, crime stats, school details, parks and recreation, and local amenities and services) with searchable aerial imagery and integrated home listings to help consumers make the best decision about buying or selling a home. HomePages was developed by HouseValues Inc. (NASDAQ: SOLD), to provide consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process.
About HouseValues Inc.
Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company’s flagship consumer products include HomePages.com™, a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com®, a service that provides home sellers with market valuations of their current home; and JustListed.com™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.